Why
Rest Super was refreshing its brand identity, aiming for a modern look that would resonate better with its audience. Be you not them was engaged to update Rest’s suite of graphic assets, Resticons, to align seamlessly with the rebrand and support its rollout across all digital and print platforms.
How
We created an extensive suite of icons and other graphic elements using AI-powered design tools to bring the new brand to life. This enabled a flexible and efficient process for generating high-quality assets, ensuring a consistent and vibrant visual language for Rest Super.
What
We developed a custom system within a large language model to quickly and easily generate graphic assets that support the rebrand. These assets will be used across all internal and external touchpoints, integrating Resticons throughout Rest’s digital presence, including their website, apps, and marketing materials. This comprehensive icon suite reinforces Rest’s updated identity, delivering a cohesive user experience.
- Branding