Why
Kinda Kapers approached Be you not them to unify its early childhood education and care services suite under a cohesive brand identity. The goal was to create a welcoming and inclusive brand that would resonate with families from diverse backgrounds and reflect Kinda Kapers’ vision of inclusive, accessible early childhood education.
How
We conducted a comprehensive audit of Kinda Kapers’ current brand assets to immerse ourselves in the project fully. We then facilitated a goal-setting workshop with a broad range of stakeholders, from executives to on-the-ground educators, to align on the brand’s future vision. Through this workshop, we gathered insights and data that informed the brand’s strategic direction, representing a shared vision that would resonate with both Kinda Kapers’ community and its team. We developed audience personas to represent the diverse families served by Kinda Kapers and used these to validate our brand positioning decisions, ensuring the new brand felt relevant and welcoming.
What
Kinda Kaper’s new brand reflects a loving, inclusive, respectful, and positive learning environment inspired by fun, community, growth, and individuality values. The new brand identity features a logo with a playful, rounded design that embodies a welcoming, nurturing environment. The logo is complemented by colours, patterns, and characters based on the seven key learning areas.
Kinda Kapers’ brand promise of “A fun place to learn & grow” emphasises Kinda Kapers’ belief in children’s growth through play while empowering children to find their voice to shape exceptional individuals ready
for life and the challenges of the World. A comprehensive Toolkit and Style Guide were created to ensure consistent application across all communications, and the brand was launched internally with an interactive event to engage the Kinda Kapers team. Following the internal launch, the brand was rolled out across all external channels, ensuring a unified presence that connects meaningfully with families across various touchpoints.
- Branding