Branded signage that conveys your brand can make a powerful first impression.
Signage is integral to your brand identity and is among the essential elements of visual communication. It helps enforce your brand’s statement about what your organisation stands for, how it should be perceived, what it represents.
Customers might find you via Google, but when they visit a store or other location, they expect to know they are in the correct place and see what they need quickly and easily. When they first arrive, signage introduces them to your brand and then directs them through the parking area. Once inside, more signage takes them around the facility until they reach their destination. Proper signage eliminates frustration from your customers and improves their experience in your facility.
Attractive signage supports your branding efforts and makes your company look professional. It can also help your marketing efforts at trade shows and in your storefront windows.
Where do I begin with Branded Signage?
So you’ve got your new brand, and now you need to start to roll it out across various locations. As part of your branded environment, where do you begin with signage? It can seem like a daunting task with multiple locations. Put; you need to take an audit of what you have, what needs replacing, what needs to be fixed, repaired or removed to see where you currently sit.
Location signage or wayfinding projects can require significant auditing to be carried out before a project’s commencement. A signage Audit takes place at the various sites that need new or replacement signage. Often with individual locations, signage has been added over the years in an ad-hoc manner; even though they probably serve a purpose, an audit lets you evaluate the strength and weaknesses of signage within and around the location.
Visiting a site and taking notes makes it easier to identify areas of improvement that could improve the overall experience.
How do I get the best results when rolling out a branded signage program?
Once we have gathered everything we need to know for the site, we can prepare a signage proposal according to your brand guidelines and budget.
We use our prototyping model throughout the design process to scrutinise concepts as close to “near life” experience as possible. Ideas usually start as simple pencil drawings before moving. This includes our in-house design options, a map of your site with a visual representation of our signage solutions, as well as a quote with the breakdown of all the signage options we feel will benefit your organisation long term.
Design development is shared with stakeholders at various times, allowing them to sense whether a concept will work in the real world. Problems are identified and solved early with this staged design development process.
This method helps to highlight the obstacles we might face during the signage development while building stakeholder buy-in. It also speeds up production because everyone is aware of the required result.
What are the benefits of Brand Signage?
We both consciously and unconsciously try to figure out whether someone or something is authentic and trustworthy. When your signage matches the rest of your brand user experience, this creates immediate trust by helping your consumers understand what you do and, more importantly, why you do it.
Professionalism & Respect
Respect and authority are essential in both staff and customers. A person’s immediate environment is heavily linked to their behaviour and thoughts. A quality, personalised sign system in an organisation’s headquarters accomplishes this effectively.
Attention to Detail
There’s nothing better than an organisation that takes notice of all the finer details of its brand. This ties back into the idea of consistency and building the image you want in your customer’s mind.
Own the experience of your brand
What do you want your brand to be known for? Signage and branded environment can elevate your brand into a premium, organised, fun or where ?’ standard that we all know and value. Nothing quite says ‘We’re the best like a sleek, well-executed sign system at a corporate headquarters.