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Rebbeck

Why

Rebbeck consultanting is an organisation committed to making the biggest impact possible for our clients by providing trusted advice. Their impact of our work supports the quadruple aims of healthcare: improving population health outcomes, improving patient experience, improving provider experience and improving health system efficiency. As a small, but fast-growing team they engaged Be you to rationalise their suite of services and align their brand.

How

First, we immersed ourselves in the Healthcare commissioning industry, then ran a goalpost alignment workshop. We defined Rebbeck’s purpose, vision, positioning and values to build clarity on how we articulated Rebbeck to the wider world in a consistent way.

What

We found that Rebbeck shared a common brand enemy with their people within the healthcare industry that being the bureaucratic process slowing or even stopping change. Instead acknowledging the gradual, measurable and real process of change to personified in Rebbeck’s new brand promise of “reshaping” healthcare.  This formed the basis for the new Rebbeck icon, which was consistently reinforced through our range of designed communications.

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Be You – Newcastle

50 Park Royal Drive, Floraville, NSW Australia
02 800 500 47
studio@beyounotthem.com

Be You – Sydney

19-21 South Steyne, Manly NSW 2095 Australia
02 800 500 47
studio@beyounotthem.com

Brand Strategy

    Brand Architecture
    Brand Auditing
    Brand Positioning
    Brand Strategy
    Co-Branding Opportunities
    Competitor Analysis
    Market Research
    Nomenclature (Brand Naming)
    Path to purchase mapping

Brand Design

    Brand Applications
    Brand Asset Development
    Brand Development
    Branded Environment
    Branding Guidelines
    Branding Identity Systems
    Brand Language
    Online Brand Presence
    Signage, Including Way-finding
    User Experience
    Packaging design

Brand Execution

    Brand Activation Planning
    Brand Compliance & Trade Marking
    Brand Launches
    Brand Management
    Brand Merchandise Inc Uniforms
    External Communications
    Internal Engagement
    Internal Launch Strategies

® Be you not them 2022

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  • WHY (OUR THINKING)
  • WHAT (OUR WORK)
  • HOW (OUR PROCESS)
  • BRAND STRATEGY
    • Brand Architecture
    • Brand Auditing
    • Brand Positioning
    • Brand Strategy
    • Co-Branding Opportunities
    • Competitor Analysis
    • Market Research
    • Nomenclature (Brand Naming)
    • Path to purchase mapping
  • BRAND DESIGN
    • Brand Applications
    • Brand Asset Development
    • Brand Development
    • Branded Environment
    • Branding Guidelines
    • Branding Identity Systems
    • Brand Language
    • Online Brand Presence
    • Signage, Including Wayfinding
    • User Experience
    • Packaging Design
  • BRAND EXECUTION
    • Brand Activation Planning
    • Brand Compliance & Trade Marking
    • Brand Launches
    • Brand Management
    • Brand Merchandise Inc Uniforms
    • External Communications
    • Internal Engagement
    • Internal Launch Strategies
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