Why
Rebbeck Consulting is dedicated to making the greatest possible impact for our clients by delivering trusted advice. The impact of our work supports the quadruple aims of healthcare: improving population health outcomes, patient experience, provider experience and health system efficiency. As a small but fast-growing team, they engaged Be you to rationalise their suite of services and align their brand.
How
First, we immersed ourselves in the Healthcare commissioning industry, then ran a goalpost alignment workshop. We defined Rebbeck’s purpose, vision, positioning and values to clarify how we consistently articulated Rebbeck to the broader world.
What
We found that Rebbeck shared a common brand enemy with their people within the healthcare industry, which is the bureaucratic process of slowing or even stopping change and instead acknowledging the gradual, measurable and objective process of change to personified in Rebbeck’s new brand promise of “reshaping” healthcare. This formed the basis for the new Rebbeck icon, which is consistently reinforced through our range of designed communications.
- Branding