Why
We met Zero-In when it was a start-up company ready to change how personalised direct mail is delivered. Even then, its proposition was unique: it had developed quality, data-driven communications that would turn direct marketing on its head by understanding what audiences wanted to hear. However, it first needed an aligned brand and a clarified promise.
How
We collaborated with all the business stakeholders to define a new category that challenged traditional mass marketing.
What
As a result, we provided a complete communications system that spoke to people on a personal level. This helped the company deliver their promise of mass-produced uniqueness at every touchpoint.