We met Zero-In when they were still a start-up company ready to change the way personalised direct mail is delivered. Even then, their proposition was unique: they had developed quality, data-driven communications that would turn direct marketing on its head by understanding what audiences wanted to hear. But first they needed an aligned brand and clarified promise.
How
We collaborated with all the stakeholders of the business to define a completely new category that broke the mould of traditional mass marketing.
What
As a result, we provided a complete communications system that spoke to people on a personal level. This helped the company deliver on their promise of mass-produced uniqueness at every touchpoint.
