Skip to main content
Be you not them™
search
Menu
  • No menu assigned
  • twitter facebook pinterest instagram behance
  • search
  • Menu
Press enter to begin your search
Close Search

Carnaby Hair

Brand strategy sydney, Carnaby Hair brand values development for a services based socially responsible company.
Sydney brand identity Carnaby Hair brand development.
New look and feel for company sydney, Carnaby Hair masterbrand.
New look and feel for company sydney, Carnaby Hair masterbrand icon .
New look and feel for company sydney, Carnaby Hair branding stationary.
Reposition a brand sydney, Carnaby Hair masterbrand icon on gift vouchers.
Reposition a brand sydney, Carnaby Hair livery treatment and brand activation.
Sydney branding web design, Carnaby Hair responsive website and brand activation.
Redesigning a new company identity sydney, Carnaby Hair P2P branding.
Reposition a brand sydney, Carnaby Hair photographic treatment and masterbrand icon.

Why

We undertook a brand alignment workshop with the founder of the new brand, who had just left a prestigious international hair brand to form her own business. Using our workshop to reveal the brand’s core values, we worked with the team to discover how they wanted to position the business.

Before this point, many people considered mobile hairdressing services to be the poor cousin to hair salons. But with a huge market of time-poor consumers, we identified a mismatch of consumer needs and expectations.

How

We researched the category and found that many consumers did indeed want a top-end service paired with the service’s convenience.

We then carried out a naming workshop to better define the brand’s authentic identity and differentiating brand promise.

What

We developed a consistent look and communications across all company touchpoints from print through to marketing materials using these findings.

Now the model is being rolled out as a franchise. It’s going from strength to strength as the salon experience that comes to you.

  • Previous Project
  • Next Project
Share Tweet Share Pin

Lost Something?

Be You – Newcastle

50 Park Royal Drive, Floraville, NSW Australia
02 800 500 47
studio@beyounotthem.com

Be You – Sydney

19-21 South Steyne, Manly NSW 2095 Australia
02 800 500 47
studio@beyounotthem.com

Brand Strategy

    Brand Architecture
    Brand Auditing
    Brand Positioning
    Brand Strategy
    Co-Branding Opportunities
    Competitor Analysis
    Market Research
    Nomenclature (Brand Naming)
    Path to purchase mapping

Brand Design

    Brand Applications
    Brand Asset Development
    Brand Development
    Branded Environment
    Branding Guidelines
    Branding Identity Systems
    Brand Language
    Online Brand Presence
    Signage, Including Way-finding
    User Experience
    Packaging design

Brand Execution

    Brand Activation Planning
    Brand Compliance & Trade Marking
    Brand Launches
    Brand Management
    Brand Merchandise Inc Uniforms
    External Communications
    Internal Engagement
    Internal Launch Strategies

® Be you not them 2022

  • twitter
  • facebook
  • pinterest
  • linkedin
  • instagram
  • behance
Close Menu
  • WHY (OUR THINKING)
  • WHAT (OUR WORK)
  • HOW (OUR PROCESS)
  • BRAND STRATEGY
    • Brand Architecture
    • Brand Auditing
    • Brand Positioning
    • Brand Strategy
    • Co-Branding Opportunities
    • Competitor Analysis
    • Market Research
    • Nomenclature (Brand Naming)
    • Path to purchase mapping
  • BRAND DESIGN
    • Brand Applications
    • Brand Asset Development
    • Brand Development
    • Branded Environment
    • Branding Guidelines
    • Branding Identity Systems
    • Brand Language
    • Online Brand Presence
    • Signage, Including Wayfinding
    • User Experience
    • Packaging Design
  • BRAND EXECUTION
    • Brand Activation Planning
    • Brand Compliance & Trade Marking
    • Brand Launches
    • Brand Management
    • Brand Merchandise Inc Uniforms
    • External Communications
    • Internal Engagement
    • Internal Launch Strategies
  • WHO (OUR TEAM)
  • WHERE (CONTACT US)
  • WE ARE SOCIAL
  • BLOG

© Be you not them 2022