Rebranding Thread Publishing to boost their brand

Wall featuring purple diagonal lines with a potted plant in a white pot on the floor.

Graphic representation of a purple publishing icon with a stylised pen nib design.

A small car with branding for Thread Publishing, featuring a pink and white design, driving on a road.

Laptop displaying Thread Publishing Guidelines with a focus on masterbrand alignment and design application.

Why

The Writers’ Group wanted to expand beyond words and deliver specialty video, design, and content marketing to their clients. Their focus shifted towards business for purpose, not just profit, and we needed to reflect these values.

How

We undertook a goalpost alignment with the directors before looking at the broader category in which the brand would live. We explored the reasons behind the directors’ previous brand decisions to target the exact space where the new brand should be positioned.

What

As we progressed, the new brand introduced itself to everyone involved. The result was Thread Publishing—a fully aligned new brand with a clear direction and a personality driven by passion. The result inspired hugs all around and tears from our clients.

We then continued to design the brand world that would drive the company forward and enable Thread Publishing to deliver its promise of connecting the world one story at a time.

Branding