The Government is expanding home care to help Australians live at home for as long as possible by introducing more choice and flexibility through Consumer Directed Care (CDC).
The concept of the CDC is to enhance autonomy whilst giving individuals control over the care they receive, how care is delivered and who delivers it.
Unfortunately, the system of CDC was complicated, and whilst providers are all talking about consumer choice, none are making it for consumers to navigate all the options available.
We wanted to differentiate BaptistCare by delivering on its brand promise through a system supporting its CDC offering.
We wanted to empower BaptistCare’s current and future clients to choose how to transform their everyday lives, and because every client is unique, we knew they’d require a unique solution. So we’ve developed a new approach to putting them in control of their care based on the principles of choice, clarity, and control.
Introducing YouChoose from BaptistCare, it’s care as individual as You.
We started by rolling out YouChoose first in print and trialling with existing clients. Then moving to a responsive online app that allows consumers to customise their own home care package completely.
This flexible approach extends to how they can fund the care they receive, whether self-funded services or subsidised care from the Australian Government. YouChoose helps clients make informed decisions about their care. The feedback from the online app allows us to develop new care packages based on actual consumer selections constantly. YouChoose puts the choice, clarity, and Control back into consumers’ hands and delivers on BaptistCare’s promise of Care you can trust.
We launched the app in Canberra at the Retirement Lifestyle & travel expo this year. We have raised awareness via direct mail, tactical outdoor, radio and placement in doctors’ surgeries through NSW.