Why
Be You Not Them was engaged to create a brand identity and FMCG product range for their new product, Nine Spice Kashayam – a modern take on a traditional Ayurvedic drink. The goal was to establish Clova Nine as a vibrant, health-focused brand, positioning Nine Spice Kashayam as a unique wellness beverage that offers natural immunity support and holistic health benefits.
How
To deeply understand the product and its origins, we immersed ourselves in the cultural heritage and health benefits of kashaya, a traditional Ayurvedic spice infusion. We began with a strategic workshop with Clova Nine’s stakeholders to define the brand’s purpose, vision, and values. This collaboration clarified Clova Nine’s brand positioning as a bridge between ancient wellness traditions and modern health-conscious consumers. We also developed customer personas to understand the needs and preferences of health-focused individuals, especially those seeking natural, holistic wellness solutions.
What
The Nine Spice Kashayam brand embodies the essence of the product — a potent infusion of nine species carefully selected for their health benefits. The brand identity was crafted to evoke a sense of warmth, natural healing, and vibrancy. The packaging design combines earthy tones with vivid accents, representing the richness of spices and the balance of tradition and modernity.
- Branding