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BaptistCare

Sydney branding company interiorsBaptistCare master branded reception.
Sydney identity specialist, BaptistCare masterbrand brand structure.
Logo design Specialist Sydney, BaptistCare animated masterbrand icon, all individual, all connected all respected.
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Logo design Specialist Sydney, BaptistCare responsive website.
Branded Uniform design Sydney, BaptistCare uniforms and P2P branding for over 5000 employees.
Branded Uniform design Sydney, BaptistCare uniforms and P2P branding for over 5000 employees, part of the brand rollout and activation for the NFP socially responsible organisation.
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BaptistCare stationary redesign.
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Sydney branding company interiors, BaptistCare staff reception area.
Sydney branding company interiors, BaptistCare staff common area.
Sydney branding company interiors, BaptistCare RESPECT values internal signage part of the branded environment.
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Sydney way finding design, BaptistCare large directional signage.
BaptistCare masterbrand

Why

Baptist Community Services (BCS) was nearing its 70th year and had undergone many changes since its inception. They approached Be you not them, because it was time to realign the brand for the next 70 years and beyond.

How

First, we immersed ourselves in the brand by visiting BCS locations across New South Wales and the Australian Capital Territory – looking for unifying insights that connected the entire organisation of 5000+ staff across 78 locations.

Next, we ran goalpost alignment workshops with dozens of stakeholders – from the CEO to the on-the-ground staff. Then we audited BaptistCare’s existing purpose, vision, positioning and values to build clarity on where we wanted to align the brand.

What

We could see this brand was packed to the gills with good, but it wasn’t being articulated to the wider world – or even internally, in a consistent way.

Our insight was the connecting belief that we are all individual, all connected, and all respected. This formed the basis for the new master-brand icon, which was consistently reinforced through our range of designed communications.

We then developed an internal launch before focusing on external communications across hundreds of touchpoints. As such, we continue to build momentum for the brand as BaptistCare continue to deliver care you can trust.

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Be You – Newcastle

50 Park Royal Drive, Floraville, NSW Australia
02 800 500 47
studio@beyounotthem.com

Be You – Sydney

19-21 South Steyne, Manly NSW 2095 Australia
02 800 500 47
studio@beyounotthem.com

Brand Strategy

    Brand Architecture
    Brand Auditing
    Brand Positioning
    Brand Strategy
    Co-Branding Opportunities
    Competitor Analysis
    Market Research
    Nomenclature (Brand Naming)
    Path to purchase mapping

Brand Design

    Brand Applications
    Brand Asset Development
    Brand Development
    Branded Environment
    Branding Guidelines
    Branding Identity Systems
    Brand Language
    Online Brand Presence
    Signage, Including Way-finding
    User Experience
    Packaging design

Brand Execution

    Brand Activation Planning
    Brand Compliance & Trade Marking
    Brand Launches
    Brand Management
    Brand Merchandise Inc Uniforms
    External Communications
    Internal Engagement
    Internal Launch Strategies

® Be you not them 2022

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  • WHY (OUR THINKING)
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  • BRAND STRATEGY
    • Brand Architecture
    • Brand Auditing
    • Brand Positioning
    • Brand Strategy
    • Co-Branding Opportunities
    • Competitor Analysis
    • Market Research
    • Nomenclature (Brand Naming)
    • Path to purchase mapping
  • BRAND DESIGN
    • Brand Applications
    • Brand Asset Development
    • Brand Development
    • Branded Environment
    • Branding Guidelines
    • Branding Identity Systems
    • Brand Language
    • Online Brand Presence
    • Signage, Including Wayfinding
    • User Experience
    • Packaging Design
  • BRAND EXECUTION
    • Brand Activation Planning
    • Brand Compliance & Trade Marking
    • Brand Launches
    • Brand Management
    • Brand Merchandise Inc Uniforms
    • External Communications
    • Internal Engagement
    • Internal Launch Strategies
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