Be you not them
Elevating good businesses into great brands.
It’s that time of year again.
Apple’s heartwarming holiday ad is a tearjerker
www.creativereview.co.uk
Titled Fuzzy Feelings, the ad combines live action and stop motion to tell a tale that reminds us to look beyond our differences
In 1971, Nike hired a student named Carolyn Davidson to create their iconic logo. Carolyn, a graphic design student, was initially paid $2 an hour for her work and spent about 17 hours crafting the design. She received $35 for her efforts.
“In September 1983, nearly three years after the company went public, Knight invited Davidson to a company reception. There, he presented her with chocolate swooshes, a diamond ring made of gold and engraved with the Swoosh, and an envelope filled with 500 shares of Nike stock, then worth about seventeen cents per share or $85,[8] worth in 2023—after stock splits bringing the total to 32,000 shares—about $4 million.[10] Of the gift, Davidson says, "this was something rather special for Phil to do, because I originally billed him and he paid that invoice."[1] Davidson went on to be known as "The Logo Lady".[7] In 1995, Nike removed the word "Nike" from the logo; the Swoosh now stands alone as the brand's logo.”
Ai is getting creative, love the Vader.
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