In 1971, Nike hired a student named Carolyn Davidson to create their iconic logo. Carolyn, a graphic design student, was initially paid $2 an hour for her work and spent about 17 hours crafting the design. She received $35 for her efforts.
“In September 1983, nearly three years after the company went public, Knight invited Davidson to a company reception. There, he presented her with chocolate swooshes, a diamond ring made of gold and engraved with the Swoosh, and an envelope filled with 500 shares of Nike stock, then worth about seventeen cents per share or $85, worth in 2023—after stock splits bringing the total to 32,000 shares—about $4 million. Of the gift, Davidson says, "this was something rather special for Phil to do, because I originally billed him and he paid that invoice." Davidson went on to be known as "The Logo Lady". In 1995, Nike removed the word "Nike" from the logo; the Swoosh now stands alone as the brand's logo.” ... See MoreSee Less