Skip to main content
Be you not them™
search
Menu
  • No menu assigned
  • twitter facebook pinterest instagram behance
  • search
  • Menu
Press enter to begin your search
Close Search

Sylvia’s Journey

Best corporate identity sydney, Sylvia's Journey masterbrand and iconic pink shoelaces brand designfor the Australian based charity.
Sylvia's Journey facebook page brand activation for the Australian based charity.
Sylvia's Journey facebook page brand activation for the Australian based charity.
Sylvia's Journey facebook page brand activation for the Australian based charity.

Why

Sylvia was born in a remote area of Kenya. One day, when her mother was walking to the local river to fetch water, Sylvia’s older sibling turned on a kerosene lamp and accidentally started a fire. As a result, Sylvia required a double amputation when she was just a baby.

Years later, a young Australian aid worker heard Sylvia’s story and set up the charity Sylvia’s Journey to raise money to bring Sylvia and her family to Australia.

Since then, The Royal Albert Hospital completed several operations to release severe contractures in Sylvia’s left foot, meaning she could weight-bear for the first time in her life. They also operated to fit a prosthetic on her previously amputated right foot.

As a result, Sylvia left Australia to walk for the first time in her life!

How

It was important to get people behind the causes that Sylvia’s Journey continues to support – such as their well-building projects in remote areas. This means many mothers no longer have to leave their children to fetch water.

We undertook a workshop to find something iconic and unique in Sylvia’s Journey that could inspire momentum in others.

What

We designed a complete visual identity based around the pink shoelaces on Sylvia’s new trainers. This icon is universal, and it echoes back to the child at the centre of the brand.

Since then, we’ve worked with Sylvia’s Journey on various other projects of benefit to the wider community, so they can continue telling the story to help others.

  • Previous Project
  • Next Project
Share Tweet Share Pin

Lost Something?

Be You – Newcastle

50 Park Royal Drive, Floraville, NSW Australia
02 800 500 47
studio@beyounotthem.com

Be You – Sydney

19-21 South Steyne, Manly NSW 2095 Australia
02 800 500 47
studio@beyounotthem.com

Brand Strategy

    Brand Architecture
    Brand Auditing
    Brand Positioning
    Brand Strategy
    Co-Branding Opportunities
    Competitor Analysis
    Market Research
    Nomenclature (Brand Naming)
    Path to purchase mapping

Brand Design

    Brand Applications
    Brand Asset Development
    Brand Development
    Branded Environment
    Branding Guidelines
    Branding Identity Systems
    Brand Language
    Online Brand Presence
    Signage, Including Way-finding
    User Experience
    Packaging design

Brand Execution

    Brand Activation Planning
    Brand Compliance & Trade Marking
    Brand Launches
    Brand Management
    Brand Merchandise Inc Uniforms
    External Communications
    Internal Engagement
    Internal Launch Strategies

® Be you not them 2022

  • twitter
  • facebook
  • pinterest
  • linkedin
  • instagram
  • behance
Close Menu
  • WHY (OUR THINKING)
  • WHAT (OUR WORK)
  • HOW (OUR PROCESS)
  • BRAND STRATEGY
    • Brand Architecture
    • Brand Auditing
    • Brand Positioning
    • Brand Strategy
    • Co-Branding Opportunities
    • Competitor Analysis
    • Market Research
    • Nomenclature (Brand Naming)
    • Path to purchase mapping
  • BRAND DESIGN
    • Brand Applications
    • Brand Asset Development
    • Brand Development
    • Branded Environment
    • Branding Guidelines
    • Branding Identity Systems
    • Brand Language
    • Online Brand Presence
    • Signage, Including Wayfinding
    • User Experience
    • Packaging Design
  • BRAND EXECUTION
    • Brand Activation Planning
    • Brand Compliance & Trade Marking
    • Brand Launches
    • Brand Management
    • Brand Merchandise Inc Uniforms
    • External Communications
    • Internal Engagement
    • Internal Launch Strategies
  • WHO (OUR TEAM)
  • WHERE (CONTACT US)
  • WE ARE SOCIAL
  • BLOG

© Be you not them 2022