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Change

Why

Conscious Capitalism is a global movement, originating in the USA, that now has spread throughout many countries worldwide. Australia was the first chapter to launch globally. Recently evolving, with a redefined purpose and strategy, they are on a new journey to co-create a growing movement of conscious business for the greater good.

How

As the Conscious Capitalism movement grows, now is the time to bring more consistency into branding an event as a consistent and recognisable brand within itself and as part of a wider brand strategy.

What

Change 2016 was the first event allowing CCANZ Members and non-members to share knowledge, learn together, support each other as peers, and enjoy connections and opportunities to build a flourishing conscious business. Together, as a community of practice driven by members, for members, we are building a thriving ecosystem of conscious businesses and practitioners that benefit from powerful peer-to-peer learning, business opportunities with values-aligned people, and inspire and lead other businesses to see the tangible and measurable benefits of conscious business practices.

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Be You – Newcastle

50 Park Royal Drive, Floraville, NSW Australia
02 800 500 47
studio@beyounotthem.com

Be You – Sydney

19-21 South Steyne, Manly NSW 2095 Australia
02 800 500 47
studio@beyounotthem.com

Brand Strategy

    Brand Architecture
    Brand Auditing
    Brand Positioning
    Brand Strategy
    Co-Branding Opportunities
    Competitor Analysis
    Market Research
    Nomenclature (Brand Naming)
    Path to purchase mapping

Brand Design

    Brand Applications
    Brand Asset Development
    Brand Development
    Branded Environment
    Branding Guidelines
    Branding Identity Systems
    Brand Language
    Online Brand Presence
    Signage, Including Way-finding
    User Experience
    Packaging design

Brand Execution

    Brand Activation Planning
    Brand Compliance & Trade Marking
    Brand Launches
    Brand Management
    Brand Merchandise Inc Uniforms
    External Communications
    Internal Engagement
    Internal Launch Strategies

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    • Brand Auditing
    • Brand Positioning
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    • Co-Branding Opportunities
    • Competitor Analysis
    • Market Research
    • Nomenclature (Brand Naming)
    • Path to purchase mapping
  • BRAND DESIGN
    • Brand Applications
    • Brand Asset Development
    • Brand Development
    • Branded Environment
    • Branding Guidelines
    • Branding Identity Systems
    • Brand Language
    • Online Brand Presence
    • Signage, Including Wayfinding
    • User Experience
    • Packaging Design
  • BRAND EXECUTION
    • Brand Activation Planning
    • Brand Compliance & Trade Marking
    • Brand Launches
    • Brand Management
    • Brand Merchandise Inc Uniforms
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    • Internal Launch Strategies
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