Phase One:
Goal Post Alignment (GPA)
The GPA aims to gather existing knowledge about what’s at the heart of the Brand, and then refine that into an authentic, concise positioning.
As the name suggests, this may move slightly as we align your brand, but it serves as our valuable starting point.
What’s included in this Phase?
- Six-hour Founder/owner Brand Strategy and Positioning workshop
- Brand and business alignment
- Clarity around your Brand’s Purpose, Vision, Values, Positioning and consumer-facing Promise
- Audience clarity
- Brand personality and attributes
- Tone of voice direction
- Brand and business alignment
- Brand short-term and long-term goals
Phase Two:
Discovery Snap Shot
We step into your brand from the outside in, seeing it as your customers do. Auditing your current assets and activity, we identify what’s working, what’s not, and why.
This phase also reveals untapped opportunities and refines your Goal Post Alignment for stronger, real-world performance.
What’s included in this Phase?
- Audience, competitor and category overview
- Refinement of Goal Post Alignment
Other Brand Packages
This package creates clarity. Brand Identity brings that clarity to life. Our Identity packages transform these insights into a cohesive visual system designed for the real world.
From logos and typography to packaging, digital presence, signage, and brand assets, our Brand Identity packages help bring your brand to life consistently across every touchpoint. Explore the packages to find the right fit for your business.
What’s included in this Phase?