Work from the inside out
We start at the top, with a CEO-lead discussion, then invite all other stakeholders to the party to get all perspectives on the table.
This may sound counter-intuitive, but we know different people have opinions and knowledge which are essential to the mix, and we respect their collective value. After all, if your team doesn’t know who you are, then how can you communicate that to the people on the outside?
Our process is a completely different way of looking at branding for organisations we’ve evolved a completely new take on corporate identity. Your Brand Essence is more than just a marketing formula it’s what will drive your entire brand.