Walking past an estate agents on my daily commute this morning I couldn’t help but notice how their branding looked like it was circa 1975 and really needed a refresh. The decision for a company to engage in “rebranding” is perceived to be one of the most difficult and complex, multiple-stepped processes an “Extreme Makeover.” But does it have to be?

We think a more holistic approach to how your brand positions itself in an ever evolving world seems like a smart idea? It’s better to have like having “regular check-ups” vs. “Major Dental Work”.  It’s another case of “Change Before You Have To”. A great example is the new Universal Studios 100th anniversary logo.

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