Definition of
a brand audit.

Where are you now?

A consistent brand is an essential business asset that helps attract sales and promote customer loyalty. Be you not them™’s customisable brand audit and reporting program is designed to fulfil the distinctive needs of retailers, helping ensure the integrity and proper usage of brand marketing across touch points and locations.



Customer Retention

Be you not them’s independent and objective brand audit program detects areas for improvement, minimizes exposure to brand deviations and identifies threats to brand image and market drivers such as customer service, sales materials, POP signage and speed of service.

We determine expectation checkpoints in retail facilities in food, hospitality and retail operations including:

Consistent messaging
Product quality
Speed of service
Unit economics

Benefits of
a brand audit

Sydney branding company, We are Be you not them® and from our Northern Beaches Branding Studio we align brands to unite people to do good.

A strong brand image is as essential as the products supplied to a retailer’s customers. A consistent and compelling brand expression is fundamental to successful business development, expansion, and defense. High brand standards must be created and maintained; leaving them unchecked is a threat to a retailer’s brand. For multiunit retailers, brand auditing—whether locally or globally—needs to be performed with some frequency to help mitigate risk and maintain a consistent image.

Our brand audit program helps identify areas that need attention by implementing targeted brand image and expectation checkpoints in retail facilities in their food, hospitality and retail operations.

Furthermore, Be you not them’s portfolio of safety and brand audit retail programs use capability, performance, and compliance protocols to help ensure consistency and build consumer confidence in a brand. We facilitate a one-to-one dynamic with the franchise and corporate standards to help deliver a consistently high-quality customer experience.

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