The Writers’ Group wanted to expand beyond words to deliver specialty video, design and content marketing to their clients. Their focus was shifting towards business for purpose, not just profit – and we needed to reflect these values.
We undertook a goalpost alignment with the directors before looking at the wider category in which the brand would live. We explored the reasons behind the directors’ previous brand decisions so we could target the exact space where the new brand should be positioned.
The new brand introduced itself to everyone involved as we moved through the process. The end result was Thread Publishing – a fully aligned new brand with clear direction and personality, driven by passion. The result inspired hugs all round, and tears from our clients.
We then continued to design the brand world that would drive the company forward and enable Thread Publishing to deliver its promise of connecting the world one story at a time.
Do you think your customers could recall your logo? This is great. ... See MoreSee Less
Over 150 People Tried To Draw 10 Famous Logos From Memory, And The Results Are Hilarious
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If a brand-mark is reproduced billions of times. Could designs that use less ink can make a big difference? ... See MoreSee Less
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And the winners are...Co.DesignHere Are The Winners Of The 2017 Innovation By Design Awards#FCDesignAwards celebrates the best in design, from products to spaces, with the annual Innovation By Design awards. Here are the winners of all 13 categories. Get inspired! buff.ly/2xqsTP0 ... See MoreSee Less
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It's Nice ThatAndreas Wannerstedt's 3D creations are ridiculously well crafted and so damn satisfying to watch. ... See MoreSee Less
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Award winning branding agency sydney
All Rights Reserved Be you not them 2017
All Rights Reserved Be you not them™ 2015