We undertook a brand alignment workshop with the founder of the new brand, who had just left a prestigious international hair brand to form her own business. Using our workshop to reveal the core values of the brand, we worked with the team to discover how they wanted to position the business.
Before this point, many people considered mobile hairdressing services to be the poor cousin to hair salons. But with a huge market of time-poor consumers, we identified a mismatch of consumer needs and expectations.
We undertook research into the category and found that many consumers did indeed want a top-end service paired with the convenience of the service coming to them.
We then carried out a naming workshop, to better define the brand’s authentic identity and differentiating brand promise.
Using these findings, we developed a consistent look and communications across all company touchpoints – from print through to marketing materials.
Now the model is being rolled out as a franchise. It’s going from strength to strength as the salon experience that comes to you.
... See MoreSee Less
Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email
Comment on Facebook
SBS AustraliaPrince has been honoured with his very own Pantone colour. ... See MoreSee Less
We're not in Manly anymore. ... See MoreSee Less
It as a smoky one at the studio today. #burnbacks ... See MoreSee Less
Dropping your product descriptor from your brand's name might seem crazy. But maybe it's not a bad idea? #Micdrop ... See MoreSee Less
Dunkin’ Donuts Is Thinking About Changing Its Name And It Could Alter Your Entire Way Of Thinking
Tweets by beyousocial
Studio 8, 21 Sydney Road Manly, NSW Australia
02 800 500 47
Award winning branding agency sydney
All Rights Reserved Be you not them 2017
All Rights Reserved Be you not them™ 2015