We undertook a brand alignment workshop with the founder of the new brand, who had just left a prestigious international hair brand to form her own business. Using our workshop to reveal the core values of the brand, we worked with the team to discover how they wanted to position the business.
Before this point, many people considered mobile hairdressing services to be the poor cousin to hair salons. But with a huge market of time-poor consumers, we identified a mismatch of consumer needs and expectations.
We undertook research into the category and found that many consumers did indeed want a top-end service paired with the convenience of the service coming to them.
We then carried out a naming workshop, to better define the brand’s authentic identity and differentiating brand promise.
Using these findings, we developed a consistent look and communications across all company touchpoints – from print through to marketing materials.
Now the model is being rolled out as a franchise. It’s going from strength to strength as the salon experience that comes to you.