Branded merchandise is a useful way to help your target market remember you, after you’ve had a positive interaction. It is like a business card that will be retained because it has a function.
A relevant piece of merchandise with your logo on it can serve to remind people of your brand frequently over time.
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Where do I start with Branded Merchandise?
As always, the best place to start is with a business goal and a strategic plan. We’d refer to your goals and marketing strategy and discuss the following:
1. Why are you thinking branded merchandise is the best vehicle to deliver on your business goals?
2. Who is the end user?
3. How will they use it? How long will it last?
4. Which options fit within your brand values, customer wants and budget?
5. What are you looking to gain in exchange for giving away this item?
6. How will you measure success of the campaign?
7. What supporting materials will promote the campaign?
8. How can you enable your existing advocates to leverage the campaign to its full capacity?
When you go through this process and be honest with yourself, the right type of merchandise to help you support your goals will become clear.
What is the best type of Branded Merchandise?
If you are a Wholefoods brand, having t-shirts with your logo on it that are cheaply manufactured and come from overseas where they don’t pay workers a fair wage, is probably not going to send the right message to the market you’re looking to impress.
If you’re a Flooring company and you’re giving away logo emblazoned USB sticks, you’re probably a bit off-brand.
The best type of merchandise is one that fits in the triangle of your brand values, customer wants and your campaign goals.
As a rule, we’d recommend something that is functional, has long term appeal and communicates the shared values of you and your customers.
Extending your brand into practical things that exist anyway, such as customer service employee uniforms or notepads or reusable coffee containers, can present great opportunities for your brand to be noticed and create an impression.
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What are the benefits of Branded Merchandise?
Although there are a segment of people who just love free stuff, most potential customers do not want an item to clutter up their lives. So if you’re going to use branded merchandise to achieve a campaign goal, make it worth your spend by following the above process.
We can help plan and source promotional materials and branded merchandise, from football jerseys to branded key-rings and sustainable souvenirs, but we’ll ensure you make an objective decision that is not clouded by the joy of seeing your logo on ten thousand of your favourite knick knacks.