You only get one chance to make a first impression, the old adage says.
Well, that’s not strictly true, but it can get very expensive if you don’t put some solid planning into it. Before you go ahead and host a high-impact launch that has a very short term effect, consider getting someone else to brainstorm the big picture with. If you plan it right, you can create a strong impression and mobilise your target market in the short and long term.
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How do I succesfully launch a brand?
Carrying out a successful brand launch isn’t just about having a big marketing budget or working with top influencers, it’s also about knowing your audience and what they value, especially when you are the challenger brand.
We guide you through the following steps:
• Audience needs, wants, fears and goals.
• Competitors or current sources that fill this gap.
• Decision makers, Influencers, Blockers
• Communications plan
• Call to actions, secondary and tertiary touch-points
• Database capture
• Budget & ROI
• Segmentation and targeting to minimise risk
• Creative execution to maximise impact
• Launch plan with timings
A professional launch plan will let you confidently focus on the moving parts that contribute to you achieving greater business strategy.
What is the best type of Brand Launch?
The best type of brand launch is one that suits your brand, and helps you connect and build a relationship with your target audience.
We find brands that stay true to their purpose, values and vision and can communicate their story in a way that evokes connection and understanding, are able to get maximum return on their brand launch.
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What are the benefits of launching a brand correctly?
If you start off well, you are building a history of authenticity right from the get go. Customers have an indelible impression of you that won’t require expensive re-scripting.
Consistent communication of your brand through all touch-points will give your target market a clear, strong, image of your purpose and your products.
That is something well worth getting right the first time.